Help Centre

Please review our frequently asked questions, if you can't find what you are looking for, feel free to contact us directly.

Each year something like 300 billion single-use takeaway cups are made globally. Due to their plastic content, very few will be recycled. Most end up as landfill. As takeaway drink consumption grows, so too does the problem of waste. So every time you Choose to Re-use, even just once a week, you will be helping in the fight against single-use waste. Imagine the massive difference we could make if everyone did the same. If two million people chose to Re-use just once a week, we would stop a massive 104 million single-use cups going to landfill each year. Light, bright and beautiful to drink from, with no plastic or metal after taste, with Re-, it’s easy to Choose to Re-use every single day. Follow us on Instagram @choose_re and share your #choostoreuse journey.
Incentives for bringing your own cup are becoming more and more common in the UK, Australia, Europe – and now in the US. With up to 50p/ 50c discount each time you Choose to Re-use, means that with as few as 22 Re-uses, you could have paid for your Cup! But always make sure you clean your Cup prior to taking it for Re-use.
The Cup is made with FSC wood fibre (permitted FCM additive No. 96), corn starch and resin. It contains M-F resin in accordance with EU regulations (EC) No. 1935/ 2004 (EC) and No. 10/ 2011. It has been independently tested in the UK to European (LFGB) and US (FDA) to comply with food contact material standards. From July 2021, in accordance with the changes in EU regulations products sold in EU no longer contain bamboo fibre.

Our sleeves, lids and stoppers are made from pure, food-grade silicone – which consists of silica (sand) and oxygen. They are food contact safe, phthalate and latex-free and suitable for temperatures up to +120C.

Our analysis suggests that after just 12 uses, a Re-usable Cup uses less resources in its lifetime than a single-use cup – that’s used for less than 10 minutes.

Our mission is to provide beautiful, practical and affordable products that make a significant contribution towards the reduction of single-use items. Since we started in 2014, our customers have prevented more than 20 million single-use cups from entering the waste stream and subsequent landfill. If that’s not environmentally friendly, we don’t know what is?

Cup, Lid & Sleeve

Suitable for everyday usage to +100˚C/ -20˚C.

Not suitable for conventional oven or freezer.

Not recommended for acidic liquids such as pure lemon juice or vinegar (1.0pH- 2.8pH) over +70˚C

Yes, but for reheat only, following these guidelines:

1. Remove lid prior to microwave.

2. Maximum power 800W (High)

3. Maximum 40 second intervals 


Caution: Cup will be hot upon removal from microwave. Hot drinks burn.

If you look after it, it should last for years. So try and avoid dropping it, sitting on it or squeezing it into a too-full bag. You can keep it clean by following our simple instructions and we also provide replacement parts should you need them.

We believe in taking responsibility for everything we create, that’s why we have closed the loop with Terracycle® to ensure none of our product components end up as part of the consumer waste culture that we set out to help tackle. You can return all elements of our product (packaging, broken cup or silicone components) to us to be commercially recycled or Re-purposed into a new Cup. (coming soon)

All you need to do (UK only):

Using minimal but suitably secure packaging, simply return the component you want to dispose of – to the following address:


This is a free service, so you do not need to add stamps or a postcode. Please use ALL CAPITALS in the address – and for broken or split cups, pack them in such a way as to prevent sharp edges from piercing or protruding from packaging.

PLEASE NOTE: We do not accept liability and cannot be held responsible for damage or injury caused by improperly packed returns.

Your Cup should never smell. Silicone is chemically inert substance which means that, unlike conventional plastics, it should never emit odour. However, it can absorb some odours. Therefore, we always recommend washing lids and sleeves in the dishwasher (top shelf, removed from Cup) Also ensure that you avoid storing or washing silicone with metal or conventional plastic items such as storage containers or plastic cups.

We suggest you always wash your Cup in the dishwasher after use. However, if you drink a lot of tea or strong black coffee, your Cup may develop a tannin stain inside. This doesn’t make it any less clean or functional, but some people don’t like the look of it.

Our organic Re-usable Cup cleaner will bring your Cup back to life in just 15 minutes, removing even the toughest stains. It is available here. Due to customs requirements, we are unable to ship this product outside the UK.

CAUTION: Please follow all instructions carefully.

Our assumptions are based on conservative statistical analysis of various government and industry published data and incorporates all available Cup types: paper-based, plastic (PP/ PET) and polystyrene (PT)

Cups & Lids Industry Report, Fredonia Group, 2019

Expert Panel on Environmental Charging and Other Measures, Scotland, Nov 2018

House of Commons Environmental Audit Committee Disposable Packaging: Coffee Cups Second Report, London January 2018

Confidential Industry Document (Provided under NDA), Starbucks EMEA, 2019

Confidential Industry Document (Provided under NDA), Pret a Manger, 2018

Paper Cup Recovery and Recycling Group (PCRRG) industry data

Cup Movement, Keep Scotland Beautiful

Simply Cups published data on recycling rates

Didn't find your answer?

Please send us a message and we will answer your question as soon as possible. 

Your question